Our Story

Simon Newton London

Simon Newton London

Founding Story

Simon Newton is a former bodyguard of almost two decades. During his international career he worked for several A list celebrities such as Michael Jackson, Bella Hadid, Kendall Jenner, and Halsey to name a few. On leaving his career as a professional bodyguard Simon moved into the world of acting appearing in several action movies. To date Simon has been in over fifty publications such as Vogue, GQ, Elle and Wonderland. Simon’s love for fashion is why he has created Simon Newton London today.


Simon Newton

Redefining Boundaries

Our mission is to redefine the boundaries of high-quality apparel, combining authenticity and timeless style to cater to today's fashion.

Simon Newton

More Than Just A Brand

Simon Newton London isn't just a brand; it's a bold and visionary movement within the fashion world. Our very essence is rooted in the ambition to reshape the boundaries of the Diffusion Line market. SNL's resounding mission is to craft high-quality apparel that not only impresses, but leaves an indelible mark in the elite realm of contemporary fashion.

We're more than a brand; we're an aspiration. At SNL, we've undertaken the audacious task of bringing luxury within reach. We firmly believe that high-end fashion shouldn't be an exclusive privilege for the select few; it should be a tangible reality for the many.

What sets us apart is our unwavering commitment to authenticity and timeless style. Every SNL creation is a testament to our dedication to delivering fashion that is both authentic and ageless. It's a journey where tradition meets innovation and where the classic seamlessly merges with the avant-garde.

The heart of SNL beats with the pulse of affordability without compromise. We've redefined luxury, making it accessible to the middle market while maintaining the high standards of quality, design, and craftsmanship that you expect.

In our atelier, each SNL piece is conceived from the perfect alchemy of experimentation and practicality. It's the intersection of creative exploration and user-friendly design. We delve deep into the realm of fabrics, studying them meticulously to ensure that not only do you look splendid but you also experience a level of comfort that is second to none.

Our products are more than a mere assembly of garments; they're a creation designed to inspire and elevate. SNL isn't just about looking good; it's about feeling exceptional. We understand that clothing isn't just about covering your body; it's a way of expressing yourself, your style, and your uniqueness.

Simon Newton London is where the boundaries between affordability and elegance blur. We've embarked on a journey to redefine the narrative of fashion, championing the cause that high-end fashion should be an inclusive experience for all. Our story is one of aspiration, authenticity, and the unwavering belief that fashion should empower, inspire, and make you feel incredible.

Join us on this remarkable journey. Elevate your everyday fashion. Experience SNL – Where Luxury Meets Inclusivity."